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| Corporate Identity |
A corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. The corporate identity should capture the soul and essence of your company. It should be designed to fulfill the needs of identifying the company, its products and services. In this corporate world of global competitors, an outstanding corporate identity contributes to keep ahead of business rivals. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity plan has been carried out. It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.
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Corporate identity is often viewed as being composed of three parts :
- Corporate design (logos, uniforms, etc)
- Corporate communication (commercials, public relations, information, etc)
- Corporate behavior (internal values, norms, etc)
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Our corporate identity services include :
- Brand Research and Analysis
- Creating Business Names
- Developing Slogans and Tag Lines
- Designing Logos and Corporate Identities
- Writing Corporate Identity Guidelines
- On-going Brand Implementation Across Websites, Literature and Advertising
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